Helen Purslow
Data Strategy & Marketing Planning
Hi, I'm Helen Purslow, a Data Strategist & Marketing Planner. I have worked with clients across a variety of business sectors for over 15 years, delivering a broad range of marketing services. My expertise lies in strategy, planning and data management to support marketing communications.
My analysis background allows me to bring a unique approach to your marketing challenges, combining analytical thought with broader marketing experience. I understand how to get the most out of your data and how to apply that to deliver practical marketing solutions designed to meet your business objectives. I am able to present complex solutions in a clear and coherent way, ensuring that everyone in your team is able to buy into them and making the process collaborative as well as consultative.
I work with agencies and in-house marketing teams who don't need a full-time strategic or data planning resource and who draw on my skills as their business requires. Please explore my website to get a feel for the services I offer and how they might benefit your business. Give me a call or send me an email - I'd love to talk.
KEY COMPETENCIES
An effective marketing strategy ensures you achieve your business objectives in the most efficient way. It enables you to focus on key customer groups, communicate effectively and deliver the long-term and short-term goals your business needs.
My broad experience enables me to quickly identify the key drivers behind customer and prospect behaviours. Combining this with your business knowledge, we are able to work together to shape strategies that are realistic, achievable and deliver to your targets. The ultimate objective being to deliver business growth within the budget you have available.
INSIGHT
Information alone cannot move you forward. It is the insight from that information that enables you to improve results.
The key to obtaining valuable insight is to ask the right questions. Defining the question requires an understanding of what is technically possible, and of what information would be of value to the business. It’s only interesting if it moves us forward.
Every business is different and all information is unique. My experience gives me a great starting point. I know where to start looking, what we're looking for and when we've got what we need. This keeps everyone focused and delivers the insight efficiently.
All too often analysts present work with ‘fascinating’ facts and 'interesting' information but which is not delivered within the context of the business or marketing challenges. As such they are only ‘interesting’ within themselves and do not inform the marketing strategy.
Having worked in both planning and analysis, I am able to provide truly useful analytical work for my clients. I am able to deliver the analysis from the raw data or work with in-house teams to provide deliver a greater depth of interpretation and shift us from analysis information into insightful findings.
ANALYSIS