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SERVICES

Strategy & Planning

 

 

Insight & Analysis

 

 

Technical Delivery

 

 

Strategy & Planning

Businesses know a lot about their best & most loyal customers but growth comes from maximising the opportunity with everyone else.  You may already know what makes them your ‘best’ customers but can you identify them on your database?  What do you know about everyone else?  And which of these ‘other’ customers show the best opportunity for revenue growth?  What is the barrier that you need to breakdown to bring in this growth opportunity? 

 

There are many more questions we can ask to help us spot areas of opportunity.  Once spotted, we then need to build our strategies and plan our marketing to deliver on this opportunity.

 

Data Strategy Development

Developing the overall data strategy that will be used to support the communications programmes & customer journeys.

  • This could be for customer’s or prospects, B2B or B2C

  • Working directly with Communications Planners and Creative Planners

  • Using customer buying process and customer behaviours

  • Considering the wider marketing requirements, business processes and KPIs

Communications Planning

Multi-channel programme delivery including trigger based communications, web integration, dynamic segmentation and personalisation, full systems integration.

  • Customer journeys e.g. Conversion, Welcome, Renewal, 2nd Purchase Programmes etc.

  • Multi-channel campaign support

Targeting Strategy

Considering all previous response data to build your targeting strategy – not just those who responded last time.

  • Meeting the challenges of targeting for 2nd purchase when behavioural data is limited

  • Growing the responsive audience rather than just increasing response rate

  • Targeting for re-activation, cross-sell & upsell

Cold Data Media Planning & Buying

Using the entire data market place to develop the most robust data acquisition strategy – B2B and B2C

  • External data for profiling & customer understanding

  • Selection development for data purchase

  • Cost negotiation

  • Data Management

Door Drop Media Planning & Buying

Creating targeting models for the use of Door Drop media – non-personalised postal delivered communications.

  • Postal Sector scoring & model creation

  • Geographical mapping & selection

  • Booking, management & tracking

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