Helen Purslow

Best use of Home Shopping Data for the innovative data and planning activity on behalf of Cotswold Outdoor Ltd.  The judges commended the 'integrated and creative approach to analysis' which lead to a purchase based customer segmentation.  This in turn was used to drive personalised communication programmes both on & off-line.

Helen has the gift of taking a huge amount of data and making it easy to understand, something I really appreciated during my time with Recruiting Group. I have, on several occasions, called upon her to present complex analysis- and its implications- which she has ably done, making straightforward and relevant points to even the toughest audiences.

I have always greatly appreciated her input- she showed herself able to quickly get to the nub of our needs, time after time providing insight through analysis into our operations and then going the extra mile to intelligently recommend marketing and business solutions. With generosity and enthusiasm, Helen would then work proactively with our other agencies in order to achieve us, her client, the best possible results.

When it comes to data analysis, everyone needs a Helen, she is a real expert in her field.

Helen was able to pinpoint the analysis and information that would make a difference to our business and our marketing challenges. She happily worked with our other suppliers to get us what we needed, making sure everyone moved forward towards the common goal. She was able to present the results in a meaningful way and in the context of our marketing challenges. When dealing with the very technical, Helen was able to explain the complex database solutions in a way that was easy to understand and follow enabling the whole team to debate the best way forward.

Helen is by far the best data planner and strategist that I have worked with in the 20+ years that I have been working in this industry. Her focus on the business objective, her ability to build data solutions around the business objective, her lateral thinking and problem solving are second to none. Working with Helen is enjoyable and she enhances every project that comes her way.

I’ve worked with Helen for many years, both at various agencies, and as a client. Helen is the human face of data – she has an almost unique ability to explain the intricacies of the most complicated data in plain English, translating the complex into understandable, actionable insights. She tells the story of the data, bringing it to life, unlocking its value, whatever the sector. As a data consultant she’s an expert in database design, analysis and enhancement, making data real and relevant, to drive her clients’ businesses forward.